More and more companies today are proactively approaching suitable applicants. Social media channels such as Xing and LinkedIn are particularly used for this purpose.
However, many people underestimate the effectiveness of a meaningful LinkedIn profile. Often in our work as recruiters, we see LinkedIn profiles that reveal little about the person, their background and skills. As a result, they miss out on many opportunities, because after all, a professionally designed online presence not only helps with the job search, but also opens up numerous other possibilities, such as making exciting contacts or specifically shaping one's own Reputation.
In our blog post, we'll give you tips for creating the perfect LinkedIn profile and show you how to become a "LinkedIn superstar" in just a few steps:
- Profile picture: Would you choose a picture from your vacation for your CV? We assume that you clearly answer this question in the negative. Remember that LinkedIn is mainly used in a business environment and your LinkedIn profile basically reflects your CV. For this reason, we suggest that you use a professional portrait image. Because, as is often the case, the approach "You will never get a second chance to make a first impression" also applies here.
- Profile tagline: In addition to the profile picture, the profile slogan also plays an important role. Here you have the chance to make it clear to the visitor of your LinkedIn profile at first glance who he is dealing with. Use your profile slogan for a short, concise description of yourself. Who are you and what are your main areas of expertise?
- Profile Description: Use the summary for a short self-presentation. List your professional focus and strengths as well as the most important keywords that describe you and your activities. If you are actively looking for a job, do not underestimate this section. Because it significantly increases your chances of being found in a recruiter search. For this reason, we recommend that you take advantage of the opportunity provided and regularly adjust the summary.
- Knowledge and Skills: The knowledge and skills should also not go unnoticed if you are aiming for a perfect LinkedIn profile. In addition to the summary, this section offers you the opportunity to include all keywords that should appeal to potential employers and network partners. Of course, the focus here is also on professionally relevant keywords. Choose the knowledge wisely and optimize them regularly. These are gradually confirmed from experts in your network.
- Languages: Languages are often crucial for recruiters. For this reason, we recommend that you list all the languages you speak. LinkedIn offers you the possibility to choose between different language levels, use this option.
- Profile URL: Did you know that you have the option to customize your profile URL? At the top right of your profile you will find the option "Edit public profile & URL" There you can personalize your URL and make it easier to read. This small optimization offers a great added value. Because the personalized URL increases the chance that your LinkedIn profile will be found more easily.
If you keep our simple advice in mind, you'll soon be a LinkedIn superstar.
Even if you're not currently actively looking for a job, it's worth taking our tips to heart. This way, you can position yourself as an expert for certain topics. And perhaps your profile will come to the attention of a recruiter who has a position to fill that fits you and your expectations perfectly. Don't miss out on exciting challenges and opportunities, get completely new perspectives on your professional career. If you have any further questions about LinkedIn, please feel free to contact our Recruiters network. They will be happy to answer any questions you may have.
